The traditional High Street estate agent has been further empowered to take the fightback to the digital disruptors by a new suite of products from OneDome, the technology company behind discovery tool Locality Reality.
The product toolkit – basically a series of web apps – means an agency will enjoy digital capabilities superior to that of hybrid or pure online estate agents and offer a hybrid service as part of its current offering.
Three new digital toolkits for agency websites – ‘Discovery Pack’, ‘Vendor Pack’, and ‘Buyer Pack’ – give agents new ways to engage customers on their site using innovative online booking tools and a secure communications platform. The result is that any agent can now engage with current and potential customers 24/7 without the significant resources and financial outlay required to develop and maintain such technology.
The new estate agency products come after OneDome’s successful December launch of the ‘Locality Reality’ area search tool. Featured as a ‘Top Property App’ by both The Times and the Evening Standard, the site recorded almost a million page views in a very short period of time from consumers exploring the facets of any given postcode in England and Wales.
Babek Ismayil, founder and CEO of OneDome, said: “Consumer trends are changing at an ever-accelerating rate. A select few have exploited this and profited. The problem is that a lot of people have been left behind. We are here to make sure those people have technology that works for them, not against them. Technology should empower not disrupt, it should connect not displace, and it should be available to everyone.
“We created OneDome to assist consumers and property professionals in navigating the property acquisition process in the easiest way possible. We know from personal experience how unnecessarily stressful it can be. From start to completion, the process is frequently slow, arduous and totally lacking in the technological innovation that we’ve seen in other sectors and that consumers increasingly expect.
“Our aim is to become the leading online platform for property professionals. These web tools are just the first step to realising our vision. We will empower both agents and their customers, and transform the entire property experience.”